Central Mississippi Market

The heart of the state - and now a year-round destination.

Trustmark Park sits at the center of a growing regional audience that shows up for baseball, concerts, festivals, community events, and signature experiences like Southern Lights.

Why It Matters

Population exceeds 600,000 in the Jackson metro area, with Trustmark Park positioned in the middle of it all. What was once primarily a seasonal entertainment destination now operates as a consistent gathering place across the calendar.

From summer baseball nights to winter holiday traditions, the audience doesn’t just know where Trustmark Park is - they build memories around it.

A regional footprint centered on Trustmark Park and built for year-round visibility.

52%

of guests live within 10 miles of Trustmark Park

87%

of fans reside within 25 miles

Nearly 1 Million

people live within a 45-minute drive

A Regional Draw

Trustmark Park draws from Pearl, Brandon, Flowood, Jackson, Madison, Florence, Richland, Clinton, and beyond, creating a true regional footprint that continues to expand through non-baseball events and off-season programming.

This is not a one-neighborhood venue. It is a Central Mississippi gathering place with reach that extends far beyond game day.

Residential Landscape

Family-oriented, community-first neighborhoods
Strong presence of dual-income households
Growing suburban development with new housing and retail corridors

Business Environment

Regional offices for national and regional brands
Thriving local businesses and franchises
Centrally located near I-20, I-55, and Mississippi’s largest airport

Captive, Engaged Audience

3+ hours
Average event duration

Multiple touchpoints
Physical, digital, print, and in-venue impressions

Emotional connection
To the team, mascot, and shared experiences

From baseball nights to concerts to Southern Lights, guests are not just passing through. They are staying, exploring, and engaging.

Targeted Demographics

Families and young professionals
Households with disposable income and strong brand loyalty
Fans passionate about sports, community events, and family-friendly entertainment

The Mud Monsters audience skews strongly into the 25-54 age range, with notably strong female attendance - a rare and valuable mix in live sports and event marketing.

Expanded Marketing Opportunities

Brand presence throughout the ballpark and surrounding campus
Print and take-home touchpoints that live beyond game day
Digital storytelling through email, social, web, and in-venue video
Experiential activations that invite participation, not just visibility
Seasonal and event-based integrations, including Southern Lights

A Year-Round Platform

Trustmark Park is no longer just a ballpark. It is a place for baseball, concerts, festivals, community gatherings, private events, and Southern Lights - delivering consistent traffic, repeat visits, and long-term brand association throughout the year.

Fully Customizable Partnerships

Whether you are a local business or a regional brand, we work collaboratively to build partnerships that align with your goals, your audience, and your story. The result is not just exposure, but meaningful connection and measurable impact.