Central Mississippi DMA
The heart of the state - and now a year-round destination
Population exceeding 600,000 in the Jackson Metro area, with Trustmark Park positioned at the center of it all. What was once seasonal entertainment is now a consistent gathering place for baseball, concerts, festivals, and signature events like Southern Lights.
Pearl & Surrounding Area
52% of guests live within 10 miles of Trustmark Park
87% of fans reside within 25 miles
Nearly 1 million people live within a 45-minute drive
Trustmark Park draws from Pearl, Brandon, Flowood, Jackson, Madison, Florence, Richland, Clinton, and beyond - creating a true regional footprint that continues to expand through non-baseball events and off-season programming.
Residential Landscape
Family-oriented, community-first neighborhoods
Strong presence of dual-income households
Growing suburban development with new housing and retail corridors
The audience isn’t just attending games - they are choosing Trustmark Park as their go-to place to gather, celebrate, and make memories.
Business Environment
Regional offices for national and regional brands
Thriving local businesses and franchises
Centrally located at the crossroads of I-20 and I-55, minutes from Mississippi’s largest airport
Trustmark Park sits at the intersection of convenience, visibility, and community engagement - making it a natural hub for brands looking to connect locally and regionally.
Captive, Engaged Audience
Average event duration of 3 hours or more
Multiple brand impressions per visit across physical and digital touchpoints
Strong emotional connection to the team, mascot, and shared experiences
From baseball nights to concerts to Southern Lights, guests aren’t just passing through - they are staying, exploring, and engaging.
Targeted Demographics
Families and young professionals
Households with disposable income and strong brand loyalty
Passionate about sports, community events, and family-friendly entertainment
Notably, the Mud Monsters audience skews heavily into the 25–54 age range, with strong female attendance - a rare and valuable mix in live sports and event marketing.
Expanded Marketing Opportunities
Brand presence throughout the ballpark and surrounding campus
Print and take-home touchpoints that live beyond game day
Digital storytelling through email, social, web, and in-venue video
Experiential activations that invite participation, not just visibility
Seasonal and event-based integrations, including Southern Lights
With year-round programming, partners now have the ability to reach audiences across multiple seasons, moods, and use cases - from summer baseball nights to winter holiday traditions.
A Year-Round Platform
Trustmark Park is no longer just a ballpark.
It’s a place for baseball, concerts, festivals, community gatherings, private events, and Southern Lights - delivering consistent traffic, repeat visits, and long-term brand association.
Fully Customizable Partnerships
Whether you are a local business or a regional brand, we work collaboratively to build partnerships that align with your goals, your audience, and your story. The result is not just exposure, but meaningful connection and measurable impact.
Questions?
Call the Mississippi Mud Monsters at 601-664-7607 to learn more about becoming a partner at Trustmark Park.