Central Mississippi DMA
Heart of the state – and the heart of the actionPopulation exceeding 600,000 in the Jackson Metro area
Pearl & Surrounding Area
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52% of guests within 10 miles of the ballpark
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87% of fans live within 25 miles
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Nearly 1 million people within a 45-minute drive of Trustmark Park
Residential
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Family-oriented, community-focused neighborhoods
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Strong presence of dual-income households
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Growing suburban market with new residential development
Business
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Regional offices for national brands
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Thriving local businesses and franchises
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Centrally located near I-20, I-55, and the state’s largest airport
Captive Audience
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3-hour average event duration
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Multiple brand impressions per visit
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Emotional connection to team, mascot, and game-day fun
Targeted Demographic
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Families and young professionals
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Disposable income and brand loyalty
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Passionate about sports, community events, and family entertainment
Marketing Opportunities
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Branding: Stadium signage, outfield walls, concourse displays
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Print: Pocket schedules, souvenir programs, ticket backs
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Digital: Website, email, social media, video board integration
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Experiential: On-field promotions, interactive games, sponsored theme nights
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Sampling: Product giveaways, couponing, hospitality tents